The length of your internet video can play a huge factor in how many views it gets. Even though YouTube will let you upload videos up to 10 minutes long, the recommended length that’s cited most often in the world of video marketing is 3 minutes or less. If you reference the graph below, an even better length would actually be 90 seconds or less. But are internet attention spans really that short? If we can take a hard look at that question, we may be able to unlock the secret to attracting unlimited video views. I have a few theories on why people usually click away so quickly: (more…)
Posts Tagged ‘video marketing strategy’
Video blogging (or vlogging) has gained a lot of popularity in recent years and for good reason. They give the feeling of being raw, honest, and can be the perfect way to steadily build an audience over time. Anyone can host a web video series. In fact, being an unconventional host can work in your favor by getting people’s attention. If you don’t believe me, check out the board game review video series Games with Hayden, featured below.
If you’re considering starting a web video series of your own, here’s a few tips to live by: (more…)
Getting your internet video seen among the millions of options on YouTube takes a lot of luck and a little bit of strategy. This is the first of what will be an ongoing series of posts on the topic of YouTube viral video marketing strategies. My first piece of advice for getting your video to go viral (i.e. getting it shared between friends by the thousands and hopefully millions) is to channel your inner Lady Gaga. (more…)
I’ve been struggling with something lately. In the social media world where content is king, does having better production values (i.e. lighting and sound) really make for a better internet video? When I started this blog, I believed that being able to clearly see and hear your subject was crucial to being taken seriously on YouTube. Now however, I’m starting to wonder if maybe the raw element of shaky YouTube videos can help add to a person’s authenticity. Maybe high production values actually work against you. I posted this question to several different forums (more…)