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Posts Tagged ‘internet video’

Why Do Internet Video Views Usually Drop Off So Quickly?

good thing = small package

Big things, small packages

The length of your internet video can play a huge factor in how many views it gets. Even though YouTube will let you upload videos up to 10 minutes long, the recommended length that’s cited most often in the world of video marketing is 3 minutes or less. If you reference the graph below, an even better length would actually be 90 seconds or less. But are internet attention spans really that short? If we can take a hard look at that question, we may be able to unlock the secret to attracting unlimited video views. I have a few theories on why people usually click away so quickly: (more…)

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8 Tips for Starting Your Own Web Video Series

A piece of chain is like the episodes of a web series

Keep the chain going

Video blogging (or vlogging) has gained a lot of popularity in recent years and for good reason. They give the feeling of being raw, honest, and can be the perfect way to steadily build an audience over time. Anyone can host a web video series. In fact, being an unconventional host can work in your favor by getting people’s attention. If you don’t believe me, check out the board game review video series Games with Hayden, featured below.

If you’re considering starting a web video series of your own, here’s a few tips to live by: (more…)

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Get an “Intro To Video” with Izzy Video

Izzy_Video

I subscribe to a few different video training programs so I can keep up to speed on how other video professionals are perfecting their craft and, just today, I received an announcement from Izzy Video that he’s selling a new discounted version of his normal membership specifically designer for beginners. (NOTE: I’m not receiving any commission for this — I just wanted to share the good news with my readers, many of whom are also video beginners.) (more…)

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Testimonial Videos: are yours FTC Compliant?

As Eminem would say, "the FTC won't let me be or let me be me, so let me see..."

FTC: friend or foe?

Testimonial videos have long been listed as one of the best ways to promote you or your business on the internet. With how easy it is to pull out a miniature camcorder and shoot a video testimonial with your past clients and customers, I’ve noticed that more and more people are getting started with web video so they can capture these testimonials themselves. But could it be dangerous to post a testimonial video considering the recent guidelines published by the Federal Trade Commission (FTC)? With the 2009 FTC guidance on testimonials and endorsements, there are a few important things to keep in mind when planning your next testimonial video: (more…)

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David Lynch among the 2010 Webby Award Nominees

The Webby Awards come around once a year to recognize the best of the web in categories such as Websites, Interactive Advertising, and — my personal favorite — Online Film and Video. Since 1997, they’ve been helping the average web-surfer navigate the neverending ocean of content to spotlight who’s making the best use of web tools and technology. (more…)

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Breaking Through | episode 06

The show that gives you the inside scoop on how to break in to the entertainment industry

The show that gives you the inside scoop on how to break in to the entertainment industry

We asked entertainment attorney, Brian Bruckno, back for a 2nd interview to talk to us about the world of managers and agents. If you like the show ENTOURAGE, you’ll love this episode! To learn more about Brian, check out his website. For more helpful links provided by our guest are:

Take us with you on the road. Subscribe to our podcast through iTunes

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Breaking Through | episode 05

The show that gives you the inside scoop on how to break in to the entertainment industry

The show that gives you the inside scoop on how to break in to the entertainment industry

Brian Brunkow, an entertainment attorney based out of southern California, gives us the skinny on what legal considerations the indie filmmaker needs to think about and helps us navigate the tricky world of the Copyright Office, the WGA (Writers Guild of America – West) and protecting your intellectual property. Learn more about Brian at http://mindvenue.com/.

A few additional notes Brian asked that we include after posting his interview: WGA represents writers for TV and film. It is a union and requires industry work for membership but non-members may register their scripts, treatments thru this group as a cheap, quick alternative to the copyright office.

Do new writers have to give up legal protection to get their foot in the door in Hollywood? To clarify his response, Brian writes that “writers should take steps prior to submitting scripts and meeting with agents/managers or producers by (1) registering with the WGA or Copyright Office, (2) carefully review (and understand) Releases they are asked to sign prior to any submission or meeting and (3) establish when “pay for use of idea or script” kicks in.”

So, taking basic steps on the front end is important but it is also important to get the script out there to be read and passed around – this creates a somewhat unavoidable risk of theft but there are thousands of literary works registered with the WGA per year so it is a risk each writer needs to evaluate given their circumstances.

Take us with you on the road. Subscribe to our podcast through iTunes

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Breaking Through | episode 04

The show that gives you the inside scoop on how to break in to the entertainment industry

The show that gives you the inside scoop on how to break in to the entertainment industry

Jessica Sitomer wrote the book on having a successful career in the entertainment industry. No, literally. She did. And it’s called “And… Action: Powerful, Proven and Proactive Strategies to Achieve Success in the Entertainment Industry.” Learn more about her at http://thegreenlightcoach.com/ and be sure to click on the tab for her blog while you’re there.

Take us with you on the road. Subscribe to our podcast through iTunes

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Breaking Through | episode 03

The show that gives you the inside scoop on how to break in to the entertainment industry

The show that gives you the inside scoop on how to break in to the entertainment industry

Steve and Lee, a.k.a. The Clever Cleaver Brothers, share with us their story of blazing their own trail as celebrity chefs. I appreciated their insight on how to know when you know it’s time to pursue your passion full time vs. “not quitting your day job.” Halfway through the interview, we get a quick peak into their trademark style as tag-team celebrity chefs. Learn more about them at http://clevercleaver.com/

Take us with you on the road. Subscribe to our podcast through iTunes.

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Breaking Through | episode 02

The show that gives you the inside scoop on how to break in to the entertainment industry

The show that gives you the inside scoop on how to break in to the entertainment industry

In our interview with Eroc Winter, producer/director of the TV show, O.C. Lifestyle, he tells us about growing up in Orange County and slowly gravitating toward wanting to become a TV cameraman. He talks about how taking jobs in the industry even if you don’t think they will advance your career. He also explains how to get noticed and take a simple internship to the next level. Check out some of his beautiful photography at http://wintervisuals.com/

Take us with you on the road. Subscribe to our podcast through iTunes.

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