Resources to Help You Go From the Small Screen to Center Stage with Just a CLICK, CLICK, BOOM!
Which camcorder will best capture your close-up?
I’m often asked what is the best consumer video camera (i.e. something for $300 or less) to buy for someone looking to get started with video blogging on YouTube. Maybe you don’t plan on reviewing products or sharing your innermost thoughts with the world, so I use the word “video blogging” loosely. Even if you just want to purchase an inexpensive camera to record video testimonials, here’s 3 simple rules of thumb to consider: (more…)
I’ve heard it said many times that you should be careful what you write in social networking sites because your words could last forever. How about with video? With all the video blogs out there, it’s pretty easy to just hit that shiny red Record button and start ranting about something you’re fired up about. Is this good or bad for business? Wouldn’t this help us build a hard core following of like-minded people?
My advice is to be (more…)
FTC: friend or foe?
Testimonial videos have long been listed as one of the best ways to promote you or your business on the internet. With how easy it is to pull out a miniature camcorder and shoot a video testimonial with your past clients and customers, I’ve noticed that more and more people are getting started with web video so they can capture these testimonials themselves. But could it be dangerous to post a testimonial video considering the recent guidelines published by the Federal Trade Commission (FTC)? With the 2009 FTC guidance on testimonials and endorsements, there are a few important things to keep in mind when planning your next testimonial video: (more…)
I’ve been struggling with something lately. In the social media world where content is king, does having better production values (i.e. lighting and sound) really make for a better internet video? When I started this blog, I believed that being able to clearly see and hear your subject was crucial to being taken seriously on YouTube. Now however, I’m starting to wonder if maybe the raw element of shaky YouTube videos can help add to a person’s authenticity. Maybe high production values actually work against you. I posted this question to several different forums (more…)
Did you see the Google ad that played during the Superbowl? Who knew a video about Google searches could be so inspiring. For those of you who didn’t see it, here it is: (more…)
