The length of your internet video can play a huge factor in how many views it gets. Even though YouTube will let you upload videos up to 10 minutes long, the recommended length that’s cited most often in the world of video marketing is 3 minutes or less. If you reference the graph below, an even better length would actually be 90 seconds or less. But are internet attention spans really that short? If we can take a hard look at that question, we may be able to unlock the secret to attracting unlimited video views. I have a few theories on why people usually click away so quickly: (more…)
Video blogging (or vlogging) has gained a lot of popularity in recent years and for good reason. They give the feeling of being raw, honest, and can be the perfect way to steadily build an audience over time. Anyone can host a web video series. In fact, being an unconventional host can work in your favor by getting people’s attention. If you don’t believe me, check out the board game review video series Games with Hayden, featured below.
If you’re considering starting a web video series of your own, here’s a few tips to live by: (more…)
The new DSLR’s — digital still cameras with interchangable lenses — have recently been getting the attention of a lot of video (and film) producers because of their amazing ability to create video which is on par with the most expensive HD cameras. Case in point: the season finale of “House” was shot entirely on the Canon EOS 5D Mark II DSLR. Click below for a sample of what the footage looks like.
Let’s face it: sometimes corporate video is just so bad it’s good. This is especially true when I see archival stuff from the 80’s. Recently, however, I see small businesses jumping on the bandwagon to get an internet video for their website and are willing to go with anything as long as they get a video posted.
Either they are trying to give their ad an awkward local commercial vibe or they just don’t realize they’re heading down the path to cheesy video stardom. In either case, here are 5 easy tips to help you look your cheesiest: (more…)
Getting your internet video seen among the millions of options on YouTube takes a lot of luck and a little bit of strategy. This is the first of what will be an ongoing series of posts on the topic of YouTube viral video marketing strategies. My first piece of advice for getting your video to go viral (i.e. getting it shared between friends by the thousands and hopefully millions) is to channel your inner Lady Gaga. (more…)
I’m often asked what is the best consumer video camera (i.e. something for $300 or less) to buy for someone looking to get started with video blogging on YouTube. Maybe you don’t plan on reviewing products or sharing your innermost thoughts with the world, so I use the word “video blogging” loosely. Even if you just want to purchase an inexpensive camera to record video testimonials, here’s 3 simple rules of thumb to consider: (more…)
I’ve heard it said many times that you should be careful what you write in social networking sites because your words could last forever. How about with video? With all the video blogs out there, it’s pretty easy to just hit that shiny red Record button and start ranting about something you’re fired up about. Is this good or bad for business? Wouldn’t this help us build a hard core following of like-minded people?
My advice is to be (more…)
Testimonial videos have long been listed as one of the best ways to promote you or your business on the internet. With how easy it is to pull out a miniature camcorder and shoot a video testimonial with your past clients and customers, I’ve noticed that more and more people are getting started with web video so they can capture these testimonials themselves. But could it be dangerous to post a testimonial video considering the recent guidelines published by the Federal Trade Commission (FTC)? With the 2009 FTC guidance on testimonials and endorsements, there are a few important things to keep in mind when planning your next testimonial video: (more…)
I’ve been struggling with something lately. In the social media world where content is king, does having better production values (i.e. lighting and sound) really make for a better internet video? When I started this blog, I believed that being able to clearly see and hear your subject was crucial to being taken seriously on YouTube. Now however, I’m starting to wonder if maybe the raw element of shaky YouTube videos can help add to a person’s authenticity. Maybe high production values actually work against you. I posted this question to several different forums (more…)
Did you see the Google ad that played during the Superbowl? Who knew a video about Google searches could be so inspiring. For those of you who didn’t see it, here it is: (more…)