The length of your internet video can play a huge factor in how many views it gets. Even though YouTube will let you upload videos up to 10 minutes long, the recommended length that’s cited most often in the world of video marketing is 3 minutes or less. If you reference the graph below, an even better length would actually be 90 seconds or less. But are internet attention spans really that short? If we can take a hard look at that question, we may be able to unlock the secret to attracting unlimited video views. I have a few theories on why people usually click away so quickly: (more…)
Video blogging (or vlogging) has gained a lot of popularity in recent years and for good reason. They give the feeling of being raw, honest, and can be the perfect way to steadily build an audience over time. Anyone can host a web video series. In fact, being an unconventional host can work in your favor by getting people’s attention. If you don’t believe me, check out the board game review video series Games with Hayden, featured below.
If you’re considering starting a web video series of your own, here’s a few tips to live by: (more…)
The new DSLR’s — digital still cameras with interchangable lenses — have recently been getting the attention of a lot of video (and film) producers because of their amazing ability to create video which is on par with the most expensive HD cameras. Case in point: the season finale of “House” was shot entirely on the Canon EOS 5D Mark II DSLR. Click below for a sample of what the footage looks like.
Let’s face it: sometimes corporate video is just so bad it’s good. This is especially true when I see archival stuff from the 80’s. Recently, however, I see small businesses jumping on the bandwagon to get an internet video for their website and are willing to go with anything as long as they get a video posted.
Either they are trying to give their ad an awkward local commercial vibe or they just don’t realize they’re heading down the path to cheesy video stardom. In either case, here are 5 easy tips to help you look your cheesiest: (more…)
Getting your internet video seen among the millions of options on YouTube takes a lot of luck and a little bit of strategy. This is the first of what will be an ongoing series of posts on the topic of YouTube viral video marketing strategies. My first piece of advice for getting your video to go viral (i.e. getting it shared between friends by the thousands and hopefully millions) is to channel your inner Lady Gaga. (more…)