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Better Internet Video

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Testimonial Videos: are yours FTC Compliant?

As Eminem would say, "the FTC won't let me be or let me be me, so let me see..."

FTC: friend or foe?

Testimonial videos have long been listed as one of the best ways to promote you or your business on the internet. With how easy it is to pull out a miniature camcorder and shoot a video testimonial with your past clients and customers, I’ve noticed that more and more people are getting started with web video so they can capture these testimonials themselves. But could it be dangerous to post a testimonial video considering the recent guidelines published by the Federal Trade Commission (FTC)? With the 2009 FTC guidance on testimonials and endorsements, there are a few important things to keep in mind when planning your next testimonial video: (more…)

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David Lynch among the 2010 Webby Award Nominees

The Webby Awards come around once a year to recognize the best of the web in categories such as Websites, Interactive Advertising, and — my personal favorite — Online Film and Video. Since 1997, they’ve been helping the average web-surfer navigate the neverending ocean of content to spotlight who’s making the best use of web tools and technology. (more…)

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Does nice lighting and sound truly make for a Better Internet Video?

I’ve been struggling with something lately. In the social media world where content is king, does having better production values (i.e. lighting and sound) really make for a better internet video? When I started this blog, I believed that being able to clearly see and hear your subject was crucial to being taken seriously on YouTube. Now however, I’m starting to wonder if maybe the raw element of shaky YouTube videos can help add to a person’s authenticity. Maybe high production values actually work against you. I posted this question to several different forums (more…)

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Google Search Stories Video Creator: a fun way to create YouTube videos

Did you see the Google ad that played during the Superbowl? Who knew a video about Google searches could be so inspiring. For those of you who didn’t see it, here it is: (more…)

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Does the new YouTube page design suck?

So fresh and so clean-clean

So fresh and so clean-clean

Yesterday, YouTube announced a new facelift to it’s popular website. I took a closer look to see if it’s new features equated to an experience that inspired or sucked. Here’s what I found:

The new look of YouTube is much cleaner and reminiscent of Apple’s minimalist advertising campaigns. The new interface features handy drop-down buttons to display more information if you’d like but keeping it hidden away until you need it.

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BetterInternetVideo.com makes its first TV appearance

I’ve always wondered if I’d ever be confident enough to appear on live TV and today I found out that it’s not quite as nerve-racking as I feared. Public speaking (without having an interviewer to ask questions) is probably scarier, so I definitely owe a debt of gratitude to Toastmasters for helping me conquer my fears of being in the spotlight. What are your fears? Have any of them kept you from putting yourself out there in a YouTube video? The 4 tips in this video may help you conquer your fears as well. (more…)

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3 Reasons Why Wedding Videos Don’t Have To Suck

Bad wedding

When bad weddings happen to good people

I’ve seen so many cheesy wedding videos with cheap graphics and awful transitions that I’ve had to be clear with people that I’m not a wedding videographer. Recently, however, I’ve been blown away by the incredibly high quality that wedding videos have taken. Before, when I heard talk of wedding video I think of the worst possible quality. But now, there’s almost been a 180-degree shift. Okay, yeah, I’ll say it: wedding video is actually cool. Here’s 3 reasons why: (more…)

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Breaking Through | episode 08

The show that gives you the inside scoop on how to break in to the entertainment industry

The show that gives you the inside scoop on how to break in to the entertainment industry

In this special episode, recorded live from Platt College in San Diego, we interview Destin Cretton, Sundance award-winning filmmaker for his short film SHORT TERM 12. Destin spoke to us about the rocky road of the film festival circuit. As with any craft, filmmaking is a long-term investment, demanding that the artist log the proverbial 10,000 hours before being anywhere close to mastery of the craft. To give yourself a jump-start on those 10,000 hours, you can also buy a copy of SHORT TERM 12 on DVD at http://shortterm12.com/ and watch the behind the scenes features to learn even more about Destin’s process.

Take us with you on the road. Subscribe to our podcast through iTunes

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Film Festival Coming to a Computer Screen Near You

YouTube is a goldmine for quirky, irreverent and candid-camera videos, but what about when you’re craving something on par with the movies and shows you have saved on your TiVo? Finding new and edgy entertainment-based content on the web can require a lot of patience to sift through all the stuff that’s out there. That’s where Vimeo sets itself apart, staking a place for filmmakers to showcase their short films without being lost among all the video slideshows, video blogs and screen capture videos that seem to dominate the web. (more…)

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Uploading HD video to YouTube

For the past few months, I’ve been uploading videos to YouTube in HD (high definition) using the 720p compression preset in QuickTime. But there’s a problem. After the upload, I play my video in YouTube and the only options are 360p and 480p. How do I get the 720p (or HD) option for my video which was shot and edited at 1280 x 720 resolution? Below is a quick video from a fellow YouTuber who obviously shares my frustration. (more…)

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