Better Internet Video

male version of Lady Gaga

Getting your internet video seen among the millions of options on YouTube takes a lot of luck and a little bit of strategy. This is the first of what will be an ongoing series of posts on the topic of YouTube viral video marketing strategies. My first piece of advice for getting your video to go viral (i.e. getting it shared between friends by the thousands and hopefully millions) is to channel your inner Lady Gaga. (more…)

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Which camcorder will best capture your close-up?

I’m often asked what is the best consumer video camera (i.e. something for $300 or less) to buy for someone looking to get started with video blogging on YouTube. Maybe you don’t plan on reviewing products or sharing your innermost thoughts with the world, so I use the word “video blogging” loosely. Even if you just want to purchase an inexpensive camera to record video testimonials, here’s 3 simple rules of thumb to consider: (more…)

I’ve heard it said many times that you should be careful what you write in social networking sites because your words could last forever. How about with video? With all the video blogs out there, it’s pretty easy to just hit that shiny red Record button and start ranting about something you’re fired up about. Is this good or bad for business? Wouldn’t this help us build a hard core following of like-minded people?

My advice is to be (more…)

My production company's first international award

I normally don’t write about my video production company on this blog, but today I had to make an exception because I received my official award letter for my 3rd Place win in the international MCA-I Media Festival for the Public Service Announcement (PSA) I produced titled “Hope At Last.” MCA-I, or Media Communicators Association International, represents professional video producers from around the world who are making a living from video production. With this being their 41st year hosting the media festival, I’m definitely honored to have been recognized among producers who have dedicated the better part of their life to this industry.

The lesson I’ve learn about producing award-winning content is this: (more…)

I subscribe to a few different video training programs so I can keep up to speed on how other video professionals are perfecting their craft and, just today, I received an announcement from Izzy Video that he’s selling a new discounted version of his normal membership specifically designer for beginners. (NOTE: I’m not receiving any commission for this — I just wanted to share the good news with my readers, many of whom are also video beginners.) (more…)