Anyone who’s followed the trends of social media can tell you– it pays to be yourself. And what does that mean exactly? In my humble definition, being yourself means being authentic, transparent, self-deprecating, etc. Another idea that was reinforced for me in this video is that social media success also means giving up control and letting your fans take the reigns so your message can take on a life of its own. Click play on the video below to see how a silly name like “Mr. Splashy Pants” can accomplish more than an organization could have ever hoped for by taking themselves oh-so-seriously. What are your thoughts? Does this video connect ideas together of anything you’ve read, heard or experienced?