Wisdom for the ages from Ice, Ice Baby

Wisdom for the ages from "Ice, Ice Baby"

This list of multimedia rules to live by blew me away so I wanted to share the love. In short, the author recommends that before starting any video production that we follow the advice of Vanilla Ice and we, “Stop, Collaborate and Listen.”

  1. STOP. Before jumping in to a new video project, guns-a-blazin’, ask yourself a couple key questions about who is your audience and what will they respond best to? It sucks to pour a ton of time and energy into a video when your message is off the mark from the beginning.
  2. COLLABORATE. You don’t have to do everything yourself and the best videos are usually strengthened by the best talents of many people. In the case of the web videos I produce for Mission Media, even if I do have the skills to do most of the work myself, I always seek feedback from other professionals to be sure my message is coming across.
  3. LISTEN. Audio is one of the invisible arts of video production. You never notice it when it’s done well, yet it’s all you can think about when it’s done poorly. In short, use an external microphone whenever possible, avoid speaking directly into it (which creates “plosives”) and let the audio from a compelling interview and/or music be the inspiration for your visuals.